Style Guide

Below are examples of Ghost’s expansive editing toolset designed to accommodate the extensive needs of modern creators.

Style Guide

Headings

Header tags are what keep your content away from absolute chaos in terms of visual organization. They help your readers understand your writing, they help search engines determine your content.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Callouts

Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards. Each callout card can include an emoji, any length of text with styles and links, and a custom background color.

ℹ️
Create your own platform on the web. Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content.
Create your own platform on the web. Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content.
⚠️
Create your own platform on the web. Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content.
🚫
Create your own platform on the web. Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content.

Quotes

You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

And a second style that you can use for larger quotes:

Ghost is a fully open source, adaptable platform for building and running a modern online publication.

Bookmarks

When using a URL with the right meta information, it can show the page title, excerpt, author, publisher and even a preview image. This is a great way to share links from sites that don't have automatic embeds.

Beautiful Free Images & Pictures | Unsplash
Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.

Products

Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post.

Springy Peeling Gel

Springy Peeling Gel gently removes dead skin, clears pores, and leaves your face feeling fresh and smooth. Its lightweight formula hydrates while exfoliating, making it perfect for daily use.

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Images

Once you start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format. Once inserted you can blend images beautifully into your content at different sizes (normalfull, and wide) and add captions wherever needed.

Regular Width
Full Width
Wide Width

Ghost supports image galleries for up to 9 images at a time, all of which are responsively optimised and organised to look their best no matter how many images you add or remove.

Audio

It’s possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly. Music by DELOSound from Pixabay.

audio-thumbnail
Lofi Chill Beats
0:00
/84.950188

File

You can add downloadable files to your posts in Ghost. File uploads can be used to share multiple types of content with your audience. Files display in your content with a custom name and caption, like this:

Buttons

Add call to action buttons to your posts using button cards. Buttons can be center or left aligned, include custom button text, and link to any URL.

Toggles

Use the Toggle card to create collapsible sections of text in your posts and pages. Great for creating distinct sections in your content, or adding an FAQ section.

When should I use Toggles?

Toggles allow you to create collapsible sections of content which is a great way to make your content less overwhelming and easy to navigate. A common example is an FAQ section, like this one.

Where can I take Ghost for a spin?

Start a free 14-day trial here. You won't be billed at the end, and you'll have access to all features.

If you paste in a URL, like https://ektothemes.com - it'll automatically be linked up. But if you want to customise your anchor text, you can do that too! Here's a link to the ekto website.

Lists

Unordered list

  • Item number one
  • Item number two
    • A nested item
    • A nested item
  • A final item

Ordered list

  1. Item number one
  2. Item number two
    1. A nested item
    2. A nested item
  3. A final item

Highlighting

Highlighting text on a web page can help bring important information immediately to the reader's attention. When creating a highlighting text, all you need to do is add a == before and after your text in Markdown card.

Tables

responsive table will display a horizontal scroll bar if the screen is too small to display the full content.

# Heading Heading Heading Heading Heading Heading
1 Cell Cell Cell Cell Cell Cell
2 Cell Cell Cell Cell Cell Cell
3 Cell Cell Cell Cell Cell Cell

Code

Code can be presented inline, like <code>. When creating a code text, all you need to do is add a ` before and after your text. In the editor ``` (three backticks) defines a code block.

.awesome-thing {
    display: block;
    width: 100%;
}

Video

0:00
/0:16

Video by xBriantcx

Embeds

Vimeo


YouTube

Ghost is powered by an editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do. Above are examples of Ghost’s expansive editing toolset designed to accommodate the extensive needs of modern creators.